A practical sans serif need not appear dry, constructed, or derivative. It can excel in its sensible role and yet possess a distinct flair.
Released in 2012, Iskra (spark or flash) was conceived to challenge the limits between utilitarian and decorative. Sporting a sleek low-contrast profile, it is a study of bridled energy in the Cyrillic and Latin scripts. Its eye-catching forms are an oblique tribute to the less-predictable style of brush lettering, and contain daring, elegant curves, economical proportions, open counters, and a slight top-heavy asymmetry. Its warmth comes from the subtle emphasis on the structures and details of individual letterforms, whereas its solidity is demonstrated through its balanced rhythm and legibility over long spans of text.
Each font supports over 75 languages, including many languages of the CIS community, and is hand-tuned for a pleasing legibility and aesthetic both in print and on screen. The family contains additional typographic refinements, among them tabular and proportional figures and currencies, super- and subscript, ordinals, ornaments, ligatures, and Cyrillic vowels accented for stress. This type family makes an excellent choice for presentations, articles, branding, and advertising.
Available in 14 styles, Iskra represents a fresh, stimulating, forward-looking perspective on how we see both the vitality of the particular letter and the overall harmony of text. Available through TypeTogether.
Iskra was chosen a winner in TDC’s Type Design 2013 competition.